It’s getting to be the most wonderful time of the year — to hold a sales promotion! With Black Friday just a few weeks away, followed by the holiday season, this is the peak time of year for many shoppers. As such, it is the perfect opportunity for you to increase sales, brand awareness, and customer loyalty — all while saving big yourself.

When launching a traditional sales promotion, you offer certain products at a discount.While these are a fabulous way to enhance sales and product awareness, your company can elevate its next promotion by purchasing contest insurance. The options to exercise your branding creativity become endless!  

Let’s say many of your customers are diehard sports fans. Consider hosting an NFL-themed rebate promotion leading up to Black Friday. For one of the Thanksgiving football games, pick a specific number of points that your home team quarterback must score. Offer customers the chance to receive a full reimbursement for purchases made in the week leading up to Thanksgiving if the player manages to score the predetermined number of points. Since you purchased promotion insurance, you won’t have to worry about covering the cost!

Or you could hope that winter comes early by hosting a weather conditional sales promotion! For instance, you could create a contest where if it snows on Thanksgiving Day, customers receive a rebate on purchases made during the month of November. Both you and your customers will save big thanks to contest coverage!

Is your business opening a pop-up store for the holidays? Create an exciting grand opening experience by sponsoring a Dice Roll or Crack the Vault promotion that offers participants a cash reward! Customers will surely come flocking to your new store.

Curious about more insured retail promotions? At Interactive Promotions Group, we have endless possibilities and are here to plan your perfect promotion. Get started on planning by calling  888-882-5140 or emailing info@interactivepromotions.com. We are happy to help!