When it comes to the odds of winning one of our contests, the chance are pretty high compared to our competitors. However, does it matter if your fans win or loses when you have so many benefits for holding a promotion with IPG? If your fan does not pull out a win, you still win in profits, increase in brand awareness, and an increase in traffic to your business! See below for a case study for one of our clients who managed to turn their loss into a financial gain.

The Challenge

Rather than let others take the lead, one local furniture shop  set out to beat the competition by throwing a promotion around customer engagement. For this shop that has been around for over 20 years, they were able to see a shift in customer wants. The time was right to give back to their existing customers that have been loyal to them and to gain new customers by giving them a chance to win more than just furniture.

The Solution 

After coming to IPG to help them build a promotion that suited for their needs, we decided that this company needed to become more engaged with its customers as individuals and deliver the highest level of interaction possible. The company decided to throw one of our Scratch Card Promotions to engage their customers and give them a chance to win up to $10,000. Our stock cards come in multiple themes but they decided to customize it with their logo. To win, players must simply scratch 6 boxes and if all 6 underlying symbols match, they win.

The Results

The promotion did not pull out a winner, but the furniture shop managed to soar in profits from the event. The event also allowed for the 20 year old business to gain new customers and brand awareness towards the new generation. The printed registration section on the back of the cards served as a great tool for the shop to add new customers to their database. Foot traffic has also increased with customers now eager to find out what new promotions the business has in store.

Being a company that has been around for years has its pros and cons. Your customers may have gained some trust and loyalty, but as times change, your business will have to look fresh and new to cater to the upcoming generation. Luckily IPG has the promotions to do just that! If you are looking to throw a promotion for your business please give us a call at 888-882-5440 or email us at info@interactivepromotions.com to receive a free quote!