No matter how large or small your business is, it is important to know that you can benefit from purchasing promotional contest insurance from Interactive Promotions Group. When setting up contest coverage for your next event however, it is important to follow a few necessary rules to make sure you get the most out of your promotion.
First and foremost, you want to identify your target audience. For example, if you are attending a Casino Tradeshow, you would not want to run a promotion geared towards Sports necessarily. Purchasing coverage for a more Casino themed promotion would obviously draw a much larger crowd to your booth. By running a Dice Roll contest or a Crack the Vault promotion you would be sure to strike the interest of tradeshow goers.
Secondly, you need to define your goals. What are you looking to get out of running this promotion?
- Build your client list
- Drive traffic to your website
- Boost in-store foot traffic
It is important to know your goal before running the promotion so that you can get the most out of it! Keeping the example of a tradeshow in mind, when we talk about building a client list, many of our clients here at Interactive Promotions Group will have tradeshow attendees that stop by their booth fill out a card with basic contact information (Name, Address, Email) and as a token of appreciation the client then gives their prospective customer a chance at the game.
Say on the other hand you are looking to drive traffic to your website. You can still benefit by doing a contest at a tradeshow. Now imagine you are a motorcycle dealer attending a tradeshow, instead of getting information before giving your potential customers a chance at the game, let them have a chance at the game first and in return give them a coupon with a code to go to your website for an additional chance to win.
The Dice Roll and Crack the Vault contests are great ways to increase foot traffic to your retail location; Sports Contests are also very popular. Perhaps your business is looking to run a big anniversary sale, many of Interactive Promotions Group’s retail clients also enjoy doing contests like a Football throwing contest or a Basketball Shot which they will run out in their parking lot. This is a great way to get noticed because now people that may not have known the big sale will stop in and check it out!
Interactive Promotions Group is here to help you with your next promotion no matter how big or small it might be! Give us a call today: 888-882-5140.