Event marketing is a crucial aspect of promoting your brand and products. However, with so many companies competing for attention, it can be challenging to stand out. That's where Interactive Promotions Group (IPG) comes in. In this blog post, we will discuss how IPG can enhance your event marketing and help you create a memorable experience for your customers. Customizable Experiences IPG specializes in creating customized experiences for brands. By understanding your brand's message, target [...]

Interactive promotion campaigns can be a great way to engage with your audience and drive brand awareness. However, to truly understand the impact of your campaigns, it's important to measure their success. Measuring the success of your campaign can help you identify what worked and what didn't, so you can optimize your future campaigns for better results. In this blog, we will discuss how you can measure the success of your interactive promotions campaign. Define [...]

Throwing a fundraiser? Planning a Christmas party? Celebrating the new year with a big event? Our winter-themed promotions are an amazing addition to any event you might be planning this holiday season. Here are four of our favorites that we think you should know about. Everyone’s a Winter Digital Game Our Everyone’s a Winter digital game is the perfect promotion for any event during the winter season, and is sure to get everyone in the [...]

A quick response code or QR code for short is a black and white cube you've probably seen on signs, menus, mobile apps, and even next to price tags on the shelves. Anyone with a smartphone can use their camera to scan the QR code and it will direct you to a website, article, or in our case, a digital game.   These codes are a quick way to get information to your customer and engage [...]

Summer is the hottest time of the year. People everywhere are trying to find ways to stay cool, but no one will want to miss out on a hot summer promotion. With the stress of the pandemic still looming over everyone’s heads and the excitement of some restrictions being lifted, now is the perfect time to create some fun with promotions that will bring out the customers and make some great summer memories.  Last summer’s [...]

May is a jam-packed month full of marketing opportunities for your business or event. You can plan a promotion around the Kentucky Derby, NBA Finals, Mother’s Day or any other national holiday or event that resonates with your business or customers. There are truly holidays for every business and audience. Deciding on your promotion is the fun part! But finding your next promotion doesn’t have to be complicated. We’ve listed a few of our top [...]

Have you planned your valentine's day promotions to drive traffic to your business? With the effects of COVID-19 still playing a part in our everyday lives, we have had to navigate around all our favorite holiday traditions. From the 4th of July to Christmas and every other event last year, we managed to adjust our celebrations to this new normal. It’s no huge surprise that we will now need to adapt for Valentine’s Day as [...]

Parades, beaches, carnivals, concerts, and now 4th of July is on the list of cancelled summer activities and celebrations. All due to the COVID-19 pandemic. 4th of July is known for its large gatherings and large firework displays. But activities and events are now forced to scale down. Trying to maintain social-distancing protocols on the 4th would be extremely difficult for some regions. Some cities have decided to cancel 4th of July altogether. On the [...]

How are businesses able to reach customers during COVID-19? COVID-19 has been an inconvenience for many of our lives as it has transformed our routines in unprecedented ways. Some states may be coming out of, or already came out of lockdown. But a handful of states are still following the stay-at-home order with the attempt to “flatten the curve." These measures, social distancing and working from home are taking a toll on businesses, from small [...]

Next month is March, which can only mean one thing if you are a sports fan - March Madness! Do you have a plan in place to get your fans in on the excitement? If not, Interactive Promotions Group would like to share a few contests to get your fans anticipating the big game and more importantly the results! NCAA Bracket Promotion You may have just finished up a Super Bowl based prediction promotion. How [...]